Footasylum

Next level transactional and loyalty app developed for one of the most disruptive retailers in the UK.

The Task

Tasked with reimagining the transactional and loyalty app for one of the leading retailers of fashion streetwear and sportswear, Footasylum approached Apposing with specific challenges. They wanted the ability to have complete control over the look and feel of their app.

The new app needed to drive sales revenue whilst also building brand loyalty and customer engagement. We were challenged with creating a new user experience that would increase the time spent in app.

- A Quick Summary Video

Discovery Workshop

We spent a number of days looking at the full concept for Footasylum. Working closely with their team, we discussed their challenges and objectives, taking time to understand what they wanted to achieve. Ensuring an immersive customer experience our team delivered a full competitor analysis, problem solving and ideas sessions.

- Early Wireframe Sketches

- Final Prototype Wireframes

Design

A wire frame prototype was created so that Footasylum could test user experience and customer journey. Ensuring the design concepts were on brand, we worked closely with them to bring the ideas to fruition and deliver on their vision.

- Working with the existing brand

- Submitting the app to App Store

Development

We worked on the native iOS and android app natively using Swift and Kotlin languages through various iterations constantly testing and gaining feedback from beta users. We tested various technologies such as QR code scanning for redeeming loyalty points and integrating various payment gateways for transactions.

Testimonial

“Apposing understood our challenges from the outset. Bringing together their creativity, knowledge and skills they worked closely with us to deliver on our vision, whilst all the time guiding us with their expertise. Their understanding of mobile and digital products is unparalleled, and they deliver it with a passion and energy that makes them a pleasure to work with. We’re already looking forward to working with them on our next projects.”

- Mike Wallwork, Head of Ecommerce

- Launch event in Footasylum flag-ship London store

- Unlckd sub branding in situ

Reviews

3000+

Rating

2.3Increase4.7

App Store Positioning

11th

App Store Google Play