Liverpool digital entrepreneur sees sales of his ‘how to create your own app’ book soar

7th May 2014

One of the Liverpool digital sector’s best-known entrepreneurs has published his first book – a “no-nonsense and jargon-free” guide to designing your first iPhone app.

Dave Brown is managing director of app developer Apposing and his book, The iPhone App Design Manual,  proved a hit even before it became available.

Published by Ilex Press, the title has been available for pre-order on Amazon since February and saw 500 copies ordered in the first week  alone.

The book, which is available worldwide and in all major book stores, has already been put forward for another run due to the popularity of the first.

Dave wrote the book last year after being approached by Ilex, a leading publisher of books and guides for designers and other creatives.

It had seen blog posts and tutorials that Dave had completed for respected titles such as Computer Arts Magazine and wanted to meet the author.

“Ilex came to Apposing after viewing tutorials that we’d created for the design community,” said Dave,  a long-time contributor to the design press.

“Our clear and concise approach to explaining a sometimes difficult subject attracted their attention, and Ilex offered us a book deal.”

Apposing rose to prominence in the app design community in 2010 after securing contracts with some of the world’s biggest brands, creating apps for  Unilever, Nestle, and the BBC.

Founded in 2009, the studio regularly uses its expertise and knowledge to help the wider community, with Dave even taking up the role of governor at Liverpool’s Studio School in 2013 to help train and inspire the next generation of digital natives and to retain the talent in the city.

He added: “I’d never written a book before, but the subject matter is one that I live and breathe daily.

“It was a great opportunity to outline the processes we go through at Apposing to achieve outstanding results.

“When I founded Apposing in 2009, the app industry was a different world.

“While everyone thinks they have an idea for an app that is a money maker, standing out in an already crowded market takes skill.

“Market research plays a huge part in everything that we do here, and I dedicated whole chapters to idea generation and exploring the market for that reason.

“It’s great for what Apposing has achieved to be recognised in this way.”

The book costs  £16.99.